8. DM script templates

Now that you know how to structure a great message, here are some high-performing templates you can use or tweak for your niche. These are battle-tested and follow the ICE framework: Icebreaker → Context → Easy CTA.

Real Estate Agent Scripts

Cold Opener:

Hey! Just saw your page — love how you’re using reels to market listings.

Curious if you're doing anything with IG to get more buyer/seller leads?

Follow-Up (No Reply After 24h):

Totally cool if now’s not the right time — just figured I'd ask since a lot of agents are missing out on local deal flow through IG.

Med Spa / Local Service Biz Scripts

Cold Opener:

Hey! Your before/afters look amazing, love the vibe.

Are you guys doing any kind of outreach on IG to book more local appointments?

Follow-Up:

Just asking since we’ve been helping a few other med spas fill their calendar through DMs — figured I’d see if it’s relevant.

Coach/Consultant Scripts

Cold Opener:

Yo, saw you’re working with 6–7 figure biz owners, great positioning.

Quick question: are you doing anything with cold DMs to bring in new clients, or just sticking with ads/referrals?

Follow-Up:

Asking because we’ve seen DMs book calls that ads miss, especially in the coaching space. If you’re open, I can share more.

Ecom Brand Scripts

Cold Opener:

Hey! Just came across your brand, love what you’re doing with content.

Do you guys ever run influencer outreach or cold DMs for collabs or customer acquisition?

Follow-Up:

We’ve helped some small teams automate that whole process — if that’s on your radar, happy to send some details.

General Re-Engagement/"Nudges"

Use this when someone replies but ghosts:

Hey, just wanted to bump this in case it got buried. Totally cool if it’s not a fit, figured I’d check in.

Or:

Still open to chatting? Happy to send a quick breakdown if you want to peek under the hood.

🧪 Notes on Personalizing

Each of these can be customized with:

• Their city

• Something about their profile (“love your listing photos,” “nice rebrand”)

• Niche-specific language

Even 1 line of context can 2x your reply rate.